June 23, 2011 - On 23 June 2011 UTZ CERTIFIED joined the 4C Association. The news was made public on the occasion of the SCAE conference in Maastricht.
This step follows the announcement by the 4C Association in March to further strengthen its pre-competitive platform function and actively promote all sustainability standards in the market. Both organisations see collaboration within the coffee sector as necessary to getting a significantly larger part of coffee production on the road towards sustainability.
UTZ CERTIFIED believes in the platform function of the 4C Association in order to better align approaches and create synergies thereby reaching more farmers and increasing efficiency of services. As a practical first step in their cooperation both organisations will compare their Code of Conducts and support Colombian producers to step up from the 4C baseline standard to the UTZ CERTIFIED level. These first efforts will be done in cooperation with the Colombian Coffee Growers Federation (FNC) and Tchibo GmbH.