Tea Barometer 2010 presents an overview of the recent market developments and aims to fuel the discussion on developing a sustainable tea sector. The tea value chain is complex and not easily accessible. Therefore, this report strats with an introduction to the unique characteristics of the tea value chain and its main stakeholders. An overview of critical issues in the main tea producting countries follows. As certification is taking off and becoming more widespread in the tea sector, a brief background of the concept of certification and the different standards systems is provided. Then, the developments and sustainability trends in the tea market are briefly examined, with special atttention to the key consuming countries: United Kingdom, Germany and The Netherlands.
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