This ‘Coffee Barometer 2012’ reviews some recent developments of significance in the sustainable coffee sector. As certification has grown rapidly we
present a brief overview of the critical issues and main sustainability challenges in the coffee sector. We discuss the availability and procurement of certified and verified coffee, and provide a brief background of its impact at the producer level. An analysis of the world market share of sustainable coffee and its procurement by the world’s top ten coffee roasters follows. Then, the push and pull factors that influence sustainable coffee consumption in Germany, Italy, the Netherlands and the United Kingdom are examined.
After publishing this report a discussion has started between 4C Association and TCC. For transparency reasons we would like to share with you the position statement of the 4C Association and the response of former TCC members.